As a furniture company with deep roots in the Amish community, our focus is always on the importance of teamwork and respect for others. Indeed, a spirit of humility is inherent in everything that we produce, and our team members rarely call attention to their own accomplishments.
Of course, there are times when an individual’s outstanding work is so deserving of recognition that word begins to get around and news of their accomplishments even grabs the attention of newspaper reporters. In fact, sometimes those stories are even suitable for framing.
Furniture designer Catina Roscoe recently made headlines in the lifestyle section of the Greensboro News & Record with a full-page story about her successful partnership with our company.
The story was entitled “Furniture is Fashion,” and talked about Catina’s approach to creating furniture designers that inspire people. Thanks to her creative input and close interaction with our craftspeople, Borkholder is able to build furniture that speaks to peoples’ personalities, both who they are and who they want to be. Featuring selections from two of our most popular collections—Madera and Aero—the story showcased how, with Catina’s help, we’re staying true to our Amish roots in terms of our construction techniques, while creating heirloom quality solid wood furniture for contemporary lifestyles and the way consumers want to live today.
Carol Jollay, who is responsible for the look and feel of our High Point Market showroom twice each year, also garnered some great ink in a story of her own. She was named Volunteer of the Year by Business High Point and the High Point Chamber of Commerce for her work in promoting High Point as the furniture capital of the world. That news story in the High Point Enterprise talked about how Carol believes that “it’s a privilege to serve your community and everyone should do it in the best way they know how, regardless of their talents and abilities. It’s our responsibility,” she says, “to give and do what we can for the greater good.”
Carol Jollay receives a framed copy of her story, “Designer Leads Effort,” detailing her work in bringing visitors to High Point to shop with designers in showrooms that are otherwise not open to the public.